A conversation with ChatGPT— let’s see if marketing’s latest buzzword is all it’s cracked up to be. Launched less than 60 days ago (at the time of writing), ChatGPT is an LLM (Large Language Model) that uses Artificial Intelligence (AI) and language models to answer questions, create content and create…

A step-by-step guide to the best campaign format available on Google Ads. — Like it or not, Performance Max campaigns are here to stay. Originally created as a substitute for Smart Shopping campaigns, PPC experts have quickly realised that they’re effective for a wide range of uses such as ticket selling, driving sales, generating leads, encouraging bookings and more. Let’s take a whistle-stop…

The (ex-)freelancer’s guide to getting paid what you’re owed (ft. Adele) Whether you’re employed, self-employed, a Medium writer, or any other type of creator, not getting paid on time always sucks. One of the many reasons I stopped freelancing (after six years in total) is due to the issue of…

A slightly biased view of the benefits (and drawbacks) of working with INFJs If you’ve heard people describe themselves as ESFP or ISTJ, they’re (likely!) referring to their Myers-Briggs Type Indicator (MBTI) personality type. The MBTI was created during World War II by mother and daughter duo Katharine Briggs and…

After 3.5 years as a full-time freelancer, here’s where it went wrong… — My little freelancing business started, as so many do, as a side hustle. As a single parent with a full-time job, expensive nursery fees, and more bills than my salary could pay, a side hustle quickly became a necessity. Starting with social media posts on Facebook, my skills quickly expanded…

A real-world case study of what’s actually important. As marketers, (who are so often also graphic designers, social media gurus, paid media experts, account managers, PMs and everything else between) it’s so simple to get caught up in the manic to-dos of every single day. But, every so often, you…

… and generated 5,510 content views in two days (that’s over a million a year!) Side hustles, passive income and making money online tips are all the rage. In fact, the highest CPM by industry on YouTube is over $13 for “making money online” videos. …

Avoid the charlatans, predators and frauds with five simple asks. — When it comes to Pay-per-Click (PPC), honesty and transparency are key. These days, there are way too many so-called experts who will hide your results from you, create automated reports (with no commentary) or will simply sit back and let Google do its thing. …